Today, I followed a link from Reddit to YouTube only to find out that the video has been taken down for rights violation. Fair enough. In a knowledge economy, I buy into the stealing content is equivalent to stealing a car argument. However, why doesn’t the rights owner allow YouTube to be a platform of distribution? For example, if there is a clip of a documentary, tell me to pay $4.95 to see the clip, I might do it, the rights’ owners get their money and they pay a small fee to YouTube for finding the interested party. Instead, I cannot find this link anywhere else on the web and even if I did find the original documentary, film, show, etc. I might not be willing to pay $19.95 for the whole thing; I just want to see the relevant clip.
The web is driving interested users to YouTube and other content sharing sites only to see those users turned away. Stop turning them away. Offer them pay-per-play. See if they take it. Most won’t, but some will. It’s free money if you think about it.
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